Field notes on search & growth
Insights
Practical guides to SEO, GEO and digital growth — what we’re seeing, and what actually works.
SEO
Why an SEO-first website wins in 2026
The decisions made before launch decide whether you ever rank. Here's what an SEO-first build does differently from a pretty site bolted onto search later.
GEOGEO: getting cited by ChatGPT, Perplexity and Google AI Overviews
Generative Engine Optimization is the new front of search. Here's how to make your content the source AI assistants quote — not the page they skip.
PerformanceCore Web Vitals: the speed signals that quietly decide your rankings
LCP, CLS and INP aren't vanity metrics — they're ranking factors and conversion levers. A plain-English guide to the three numbers that matter.
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